The Importance of Newsletters in Business and Why All Businesses Need It
63% of marketers consider generating traffic and leads and measuring ROI as some of their biggest challenges.
So what’s the problem?
Before the 21st century, business was fairly straightforward: if you had the budget, you invested in some advertising space. But in an age of saturated markets, limited funds, fly-by-night marketing trends, and millennials who would rather sit in their pj’s and hunt for bargains online, things have gotten a lot more challenging.
If you want to survive, you need to do more than just provide a good service or product
Simply put: with marketers no longer in the driver’s seat and with consumers calling the shots – marketing is no longer just about selling. Marketing is all about how you sell. To thrive and survive, you need to ensure you’re meeting the needs of your target market or get left behind.
Less about transactions and increasingly about the consumer relationship – marketing has become more customer-centric than ever before. You can invest in a fancy, informative website, a blog with SEO, and even print media advertising, but if you’re not constantly making an effort to connect with your target market—reminding them that you exist and that you care—you’re basically handing sales over to your competitors!
Marketing is about who shouts the loudest
Marketing is all about who shouts the loudest, and if you’re struggling to keep your head above water, it’s time to be innovative. You could choose to “WOW” your audience the digital route or you could stick to the traditional method of print – but are these methods enough to attract traffic and will they fall within your marketing budget? Probably not!
Now… if you had a weekly or monthly newsletter, you can, not only overcome the above problems but reap the rewards of many other invaluable marketing benefits.
Your competitors are using newsletters to grow. They are growing. Are you?
83% of marketers use newsletters as a marketing tool!
As one of the oldest forms of marketing, used by many successful businesses, newsletters are a cost-effective solution that gives you the power to reach customers in a place people visit every day—their Inbox.
Newsletters are a slick, efficient way to connect with customers
One in five consumers read every newsletter they receive just to see if something’s on offer!
You only need one sale to make a lifelong loyal connection—but you have to put in the effort. Your customers want a connection with you. They want to know you care about their needs and sending a newsletter regularly offers you a way of communicating with them, cross-selling other related products and adding value through promotions, trends, tips, and news they actually want to read. By constantly sharing relevant content, you’ll be able to stay top-of-mind and build credibility. An email newsletter increases your exposure and might just lead to that next big sale!
Newsletters guarantee a wider reach
83% of consumers say email is one of their preferred methods of brand communication!
Newsletters are one of the most popular forms of communication, and by sending marketing materials to an email address, you’re almost guaranteed that your audience will read them. Plus, with nearly two-thirds of all emails opened on a mobile device, newsletters are one of the best tools you can use to take advantage of the growing popularity of mobile technology. And you can also share your newsletters on your social media platforms!
Newsletters drive traffic to your website
75% of internet users make use only on the first page of Google result!
Your newsletter will most definitely include links back to your website, improving your search engine presence. Search engine optimization involves making your website visible on Google and the other search engines so that potentials can find you when looking for a product or service you offer. With 40,000 searches every second and with 3.5 billion searches each day – there are millions of opportunities for someone to find your business on search engines through the links in your newsletter!
Newsletters are inexpensive and offer a staggering ROI
75% of marketers say newsletters offer an “excellent” ROI!
One of the most obvious benefits of newsletters is its lower cost compared to mainstream marketing channels. Newsletters are almost 40 times better at winning over new customers than Facebook and Twitter, with the only investment being time spent on the newsletter design.
Creating a newsletter is easier than you think
Like all facets of your business, time is money. Luckily, there are many software alternatives to MailChimp that can design a newsletter in advance and send it out automatically. Not only do these newsletter management apps provide great looking templates, but you can even customise them for your readers.
It also lets you keep track of which newsletters are generating the most opens and clicks. Simple to follow, a newsletter app can show how your newsletter is performing—and what still needs improvement. These insights help you market smarter and also gives you the benefit of better understanding the needs of your target market, increasing traffic and boosting sales.
Whether you’re peddling products, services or information—you can’t afford to ignore a tool as valuable as newsletters. A reliable newsletter program with loyal followers is an essential marketing asset for any business.
• Nurtures and generates better leads
• Saves time and money
• Tweaks strategies to maximize results
• Easy to use—even for people who are not tech-savvy
• Makes pre-scheduling social media posts easy & effective
Start Your Success Story with Paarl Web Design
Bringing brands to life, we offer a marketing opportunity for businesses looking to expand or for small startups just getting started. Pairing strategic marketing tools with intelligent design solutions to help brands stand out and increase traffic – not only will we help you learn the tools you need to survive in today’s competitive world, but we will help with your newsletters. So don’t hesitate, get in touch today!