In a volatile economic climate, where up to 80% of small businesses fail each year (https://www.moneyweb.co.za/mybusiness/why-do-70-to-80-of-small-businesses-fail-within-five-years/), businesses need a lot more than just an amazing product, service and online presence to compete with bigger brands and stay alive. They need to be innovative, and this is where guerrilla marketing hits the ball right out of the park.
When conventional strategies don’t deliver… you send in the guerrillas
Conjuring up images of guerrilla warfare, the word “guerrilla” seems ominous and threatening. But, put it next to the word “marketing” and you’ve got yourself an unconventional form of marketing that implements killer strategies to defeat the enemy and get your brand noticed and remembered. Guerrilla marketing is all about implementing unique, interesting and creative marketing strategies that rely on time, energy and imagination, rather than a big marketing budget.
How to go, Guerrilla!
While the main goal behind guerrilla marketing is to take people by surprise, make a great impression, create social buzz and boost revenue, to go, guerrilla, you need to be bold, be assertive and not be afraid to take risks. That’s right. If you want to move up the food chain and get your name out on the streets, take a leap.
Thriving on original thinking and creativity, where imagination and ingenuity beat out big budgets, guerrilla marketing is all about taking a traditional marketing form that people are accustomed to, and turning it on its head, and out-store and in-store poster stands are a great example of this.
Working best in urban spaces with prevalent foot traffic, or dense, slow-moving automobile traffic, by creating a shocking, whimsical, or beautiful change to space with a captivating poster stand, you can gain the attention and “own” the eyes of passersby. But remember, in order for your guerrilla marketing campaign to be effective, it has to be humorous, shocking, or mysterious. The more creative and unorthodox, the most effective and memorable it will be!
Crucial to the success of any business, especially new and smaller brands that can’t compete with bigger budgets, guerrilla marketing is a niche, risky, disruptive, and a mesmerizing marketing strategy that has gained traction with organisations of all shapes and sizes.
A fun, innovative and exciting form of marketing for those who want to bootstrap their business without breaking the bank, not only is guerrilla marketing cheap, but it can be far more memorable than traditional marketing. Last but not least, guerrilla marketing works. If you do your research, plan your campaign and stick with it, you will end up with a better and more profitable business.
So where do you start?
If you’re a small business ready to go wild on your competition and grow your business, then the team at Scan Retail can assist you. We bring brands to life. Allow us to help you stretch your imagination and save your business with our bespoke in-store and out-store displays and poster stands.